Privacy policy

Last updated: September 7, 2026

Pilloway operates this online store and website, together with all related information, content, features, tools, products, and services, in order to provide you with a curated shopping experience (collectively, the “Services”).

Our store is powered by Shopify, which provides the ecommerce platform that enables us to offer the Services to you.

This Privacy Policy explains how Pilloway collects, uses, processes, and discloses your personal information when you visit or use our website, make a purchase or other transaction through the Services, communicate with us, or otherwise interact with us.

If there is any conflict between this Privacy Policy and our Terms of Service regarding the collection, processing, use, or disclosure of personal information, this Privacy Policy will apply.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood how we collect, use, process, and disclose personal information as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another identifiable individual.

Personal information does not include information that has been collected anonymously or de-identified in a manner that prevents it from reasonably being associated with an identifiable individual.

Depending on how you interact with our Services, where you live, and applicable law, we may collect or process the following categories of personal information:

• Contact information, including your name, billing address, shipping address, postal address, phone number, and email address.
• Financial and payment information, including payment card information, transaction details, payment method, payment confirmation, financial account information, and other payment-related details.
• Account information, including your username, password, security information, preferences, and account settings.
• Transaction information, including products you view, place in your cart, add to a wishlist, purchase, return, exchange, or cancel, as well as information about previous transactions.
• Communications with us, including information you provide when contacting our customer support team or otherwise communicating with us.
• Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information, including information about how and when you access, browse, navigate, or otherwise interact with the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, make a purchase, use the Services, communicate with us, or otherwise provide personal information to us.
• Automatically through the Services, including information collected from your device when you use our website or Services, including through cookies and similar technologies.
• From our service providers, including companies that provide technology, payment processing, analytics, fulfillment, shipping, customer support, or other services on our behalf.
• From business partners and other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes.

Provide, Personalise and Improve the Services

We may use your personal information to provide and operate the Services, including to:

• Fulfil our contractual obligations to you
• Process payments
• Process and fulfil orders
• Arrange shipping and delivery
• Process returns and exchanges
• Manage cancellations and other transactions
• Create and manage customer accounts
• Remember your preferences
• Send notifications relating to your account or transactions
• Enable customer reviews
• Provide customer support
• Improve and personalise your shopping experience

We may also use information about your purchases, browsing behaviour, preferences, and interests to recommend relevant products and improve the Services.

Marketing and Advertising

Where permitted by applicable law, we may use your personal information for marketing, advertising, and promotional purposes.

This may include sending you promotional communications through email, text message, postal mail, or other permitted channels.

We may also use information about products you viewed, purchased, or added to your cart, as well as other activity involving the Services, to show you advertisements through our Services or on third-party websites and platforms.

Security and Fraud Prevention

We may use your personal information to:

• Authenticate your account
• Maintain a secure shopping and payment environment
• Detect, prevent, investigate, or respond to fraudulent activity
• Detect illegal, malicious, unsafe, or unauthorised activity
• Protect our customers, our Services, and our business
• Support public safety where required or permitted by law

If you create an account, you are responsible for maintaining the confidentiality of your account credentials.

We recommend that you do not share your username, password, or other account access information with other individuals.

Communicating With You

We may use your personal information to communicate with you, respond to your requests, provide customer support, deliver important information regarding your orders or account, and maintain our relationship with you.

Legal Reasons

We may use, retain, or disclose personal information where reasonably necessary to:

• Comply with applicable laws or regulations
• Respond to lawful requests from courts, regulators, government agencies, or law enforcement
• Respond to valid legal processes
• Participate in civil discovery, litigation, or other legal proceedings
• Investigate or enforce our Terms of Service and policies
• Protect or defend our rights, the rights of customers, or the rights of others

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes and in accordance with this Privacy Policy.

These circumstances may include disclosure:

• To Shopify, vendors, and other service providers that perform services on our behalf, including IT services, payment processing, data analytics, customer support, cloud storage, order fulfillment, logistics, and shipping.
• To business and marketing partners that help us provide marketing services or advertising.
• When you request or authorise disclosure, including where information must be provided to a third party to deliver products to you, or when you use third-party integrations, social media tools, or login services.
• To our affiliates or corporate group, where applicable.
• In connection with a business transaction, including a merger, acquisition, restructuring, financing, sale of assets, or bankruptcy.
• To comply with legal obligations, including responding to subpoenas, court orders, search warrants, regulatory requests, or similar legal processes.
• To enforce our Terms of Service or policies, or to protect our Services, business, customers, rights, or the rights of others.

Shopify may also support personalised advertising based on your online activity with different merchants and websites.

Our business and marketing partners may process personal information in accordance with their own privacy policies.

Depending on where you live, you may have the right to request that certain personal information not be sold, shared, or used for targeted advertising.

Where available, these preferences may be managed using privacy or data-sharing controls provided through our Services.

Relationship With Shopify

Our Services are hosted and supported by Shopify.

Shopify collects and processes personal information regarding your access to and use of the Services in order to provide, maintain, secure, and improve the ecommerce platform and related services.

Information you submit through our Services may be transmitted to and processed by Shopify and other service providers, including parties located in countries other than your country of residence.

We may also use Shopify features that rely on information collected through your interactions with our store, other merchants, and Shopify to help us operate, protect, grow, and improve our business.

For certain processing activities, Shopify may independently determine how personal information is processed and may be responsible for responding to requests relating to Shopify's processing of that information.

You can review Shopify's applicable Consumer Privacy Policy and Privacy Portal for additional information regarding Shopify's privacy practices and the rights that may be available to you.

Third-Party Websites and Links

Our Services may contain links to websites, applications, or online platforms operated by third parties.

If you follow a link to a third-party website or platform that is not owned or controlled by Pilloway, we recommend reviewing that third party's privacy policy, security practices, and applicable terms and conditions.

We do not control and are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or services.

Information that you disclose through public or semi-public areas, including social networking platforms, may be visible to other users of those platforms or the Services.

The inclusion of a third-party link does not necessarily constitute an endorsement of the third party, its content, products, or services unless expressly stated.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from individuals under the age of majority applicable in their jurisdiction.

If you are a parent or legal guardian and believe that a child has provided us with personal information, please contact us at support@pilloways.com to request deletion where applicable.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share,” as those terms may be defined under applicable law, personal information belonging to individuals under 16 years of age.

Security and Retention of Your Information

We take reasonable administrative, technical, and organisational measures designed to protect personal information.

However, no security system, method of transmission, or electronic storage system can be guaranteed to be completely secure.

Accordingly, we cannot guarantee absolute or “perfect” security.

Information transmitted to us over the internet may not always be secure while in transit. We recommend that you avoid sending sensitive or confidential information through unsecured communication channels.

The length of time we retain personal information depends on factors including whether the information is needed to:

• Maintain your account
• Provide the Services
• Complete transactions
• Process orders
• Resolve disputes
• Comply with legal or regulatory obligations
• Enforce contracts, policies, or other legal rights

Your Rights and Choices

Depending on where you live and applicable law, you may have some or all of the following rights relating to your personal information.

These rights are not absolute and may apply only in certain circumstances. We may decline or limit a request where permitted by applicable law.

Right to Access / Know

You may have the right to request access to personal information that we hold about you and information regarding how it is processed.

Right to Delete

You may have the right to request deletion of certain personal information that we maintain about you.

Right to Correct

You may have the right to request correction of inaccurate or incomplete personal information.

Right of Portability

You may have the right to receive a copy of certain personal information we maintain about you and, in some circumstances, request that the information be transferred to another organisation.

Right to Opt Out of Sale or Sharing for Targeted Advertising

Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of personal information, or processing of personal information for purposes considered targeted advertising under applicable privacy laws.

Where available, you may exercise these rights through the privacy or data-sharing options provided through our Services.

If you visit our website with a recognised Global Privacy Control (GPC) opt-out preference signal enabled, we may treat that signal as an opt-out request for the applicable browser or device where required by applicable law.

Where Shopify can associate the device sending the signal with a Shopify account, the preference may also be applied to that account where supported.

Managing Communication Preferences

Where permitted, we may send promotional emails and other marketing communications.

You may unsubscribe from promotional emails at any time by using the unsubscribe link or option included in those communications.

Even if you opt out of promotional communications, we may continue to send non-promotional messages relating to:

• Your orders
• Your subscriptions
• Your account
• Transactions
• Customer service requests
• Other operational or legally required communications

Additional Rights for UK and European Economic Area Residents

If you reside in the United Kingdom or European Economic Area (EEA), you may have additional rights under applicable data protection laws, subject to applicable exceptions and limitations.

These may include:

• Objection to Processing and Restriction of Processing: You may have the right to object to certain processing activities or ask us to restrict the processing of your personal information for particular purposes.
• Withdrawal of Consent: Where we rely on your consent to process personal information, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing conducted before consent was withdrawn.

You may exercise applicable privacy rights using the options available through our Services or by contacting us at support@pilloways.com.

We will not discriminate against you for exercising your applicable privacy rights.

Where permitted or required by law, we may need to verify your identity before processing a privacy request.

Where applicable, you may authorise an agent to submit a request on your behalf. Before accepting a request from an authorised agent, we may require evidence of the agent's authority and may also require you to verify your identity directly with us.

We will respond to valid requests within the timeframe required by applicable law.

Complaints

If you have a complaint regarding how we collect, use, disclose, or otherwise process your personal information, please contact us at support@pilloways.com.

Depending on where you live, you may also have the right to appeal a decision relating to your privacy request or lodge a complaint with the applicable privacy or data protection authority.

International Transfers

We may transfer, store, and process personal information outside the country in which you live.

Where required by applicable law, we use appropriate safeguards for international transfers of personal information.

Where personal information is transferred outside the European Economic Area or United Kingdom, we may rely on recognised legal transfer mechanisms, including the European Commission's Standard Contractual Clauses, equivalent UK contractual mechanisms, adequacy decisions, or another legally recognised transfer mechanism.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• Our business practices
• Our Services
• Technology
• Business operations
• Legal requirements
• Regulatory requirements
• Other operational circumstances

When we update this Privacy Policy, we will publish the revised version on our website and update the “Last updated” date.

Where required by applicable law, we may also provide additional notice regarding material changes to this Privacy Policy.

Contact

If you have any questions about this Privacy Policy, our privacy practices, or would like to exercise any privacy rights that may be available to you, please contact us:

Pilloway
Email: support@pilloways.com

For purposes of applicable data protection laws, Pilloway is the controller of your personal information where Pilloway determines the purposes and means by which that personal information is processed.